The Real Face of Men's Health

In 2024, I led the Movember Creative Studio to ideate and launch the brand's first creative platform that aimed to help the world truly understand the impact of poor men's health on the women, children, friends, and communities that surround them. Our concept, The Real Face of Men’s Health, highlights that men’s health doesn’t just affect men—it affects everyone, both positively and negatively. This perception-changing campaign was a significant departure for Movember, designed to shed light on this ripple effect, spark more conversations, make headlines, and ultimately influence policy change in parliament.

Client: Movember

‍Role: Concept, creative direction, art direction

‍Credits: Concept collaboration with The Movember Creative Studio, TVC Production by The Producers