EA FC x Movember Partnership

When Movember teamed up with EA SPORTS FC to launch a striking limited-edition Movember moustache-themed kit in FC 24, I guided my team to design a kit that shines a spotlight on mental health and suicide prevention. The moustache, crafted from sixty lines, poignantly represents the sixty men who tragically lose their lives to suicide every hour worldwide. As the Head of Creative, I had the privilege of collaborating with our incredibly talented design team to bring this vision to life both onscreen and as a real-life jersey for our dedicated Movember community. We took inspiration from vintage football shirts that have a timeless character that never goes out of style to arouse passion among fans of all ages.

Client: Movember, EA FC

Role: Creative direction

Credits: Designed by Nikko De Jesus